Advertising Policy

Construction Technology has a broad readership from sectors such as building materials, construction machinery, construction equipment, and software products. According to surveys, 95% of Construction Technology readers frequently read advertisements in this journal, and 70% of readers read each issue. 80% of readers have subscribed to Construction Technology for more than three years. The high proportion of readers who make purchasing decisions based on advertisements proves the effectiveness of this journal, with 85% of readers making impactful purchase decisions. A stable and effective readership, along with a complete client service system, ensures that advertisers achieve their desired advertising results.

Construction Technology has a circulation of over 40,000 copies per issue, with a cost per thousand of only CNY 0.125, which is very low in the professional periodicals industry.

 

I. Advertisement Specifications and Pricing for Construction Technology

 

Position

Ad Size (mm)

Price (RMB)

Cover

195 × 480

18,000

Inside Front Cover

210 × 297

15,000

Inside Back Cover

210 × 297

12,000

Second Cover

210 × 297

12,000

First Page

210 × 297

12,000

Last Page

210 × 297

10,000

Directory Page

210 × 297

12,000

Full-Page Color Insert

210 × 297

8,000

Double-Page Spread Color

420 × 297

15,000

 

II. New Media Advertising for Construction Technology

1. WeChat Advertisement (WeChat Account: shigongjishu, with over 500,000 followers)

 

Ad Position

First Article

Second Article

Third Article

Price

CNY 12,000 per article

CNY 8,000 per article

CNY 6,000 per article

 

2. Yunxuetang Platform Advertisement (with over 300,000 followers)

 

Ad Position

First Top Position

"Featured Video" Page Top Position

Expert Image/Video

Price

CNY 12,000/half year

CNY 7,000/half year

CNY 3,000/image

CNY 5,000/video

 

3. Website Homepage Prominent Animation Ad (Website: www.shigongjishu.cn)

 

Ad Position

Top Banner Ad 1

Price

CNY 15,000/half year

 

III. Media Resources

Editorial Board

Construction Technology has a senior advisory team consisting of well-known experts from institutions such as the Academy of Engineering. The editorial board is composed of experts from various fields such as construction science, industry associations, and specialized areas.

Council

The Council of Construction Technology consists of over 500 prominent contractors and enterprises, research institutions, and academic units, including companies such as China State Construction Engineering Corporation, China Railway Construction Engineering Group, China Railway Construction Group Co.,Ltd, China Communications Construction, Beijing Urban Construction Group Co.,Ltd, Beijing Construction Engineering Group, Shanghai Construction Group, Shanghai Baoye Group Corp.,Ltd, Qingjian Group Co., Ltd, China Academy of Building Research, Tsinghua University, and Southeast University, among others. These organizations and companies provide a collaborative platform for the publication.

Partner Association

The secretariat of the Engineering Construction Academic Committee of the Architectural Society of China is located at the editorial office of Construction Technology. Through these academic resources and media channels, the journal organizes various national and international academic exchange activities.

Correspondents

The journal has correspondents based in major provinces, autonomous regions, large and medium-sized construction enterprises, research institutes, and higher education institutions, with a total of more than 20,000 correspondents.

Readership

The readership spans 32 provinces and cities across the country, primarily consisting of government agencies in the construction industry, construction contractors, and quality supervision departments. The core audience includes senior project managers, general contractors, chief engineers, and technical personnel in middle and upper management positions. The magazine maximally concentrates on technical experts in China's construction industry and construction enterprises. Readers are decision-makers for construction projects, with substantial purchasing authority and influence over related products.

 

IV. Industry Resources

Construction Enterprises

Over 25,000 enterprises, including all central and local enterprises under China State Construction, China Communications Construction, China Railway Construction Corporation Limited, and China Railway Construction Engineering Group.

Survey and Design Institutes

Over 1,000 institutes, including China Architecture Design & Research Group, China Academy of Building Research, Beijing Institute of Architectural Design, and Tongji Architectural Design (Group) Co.,Ltd.

Suppliers

Over 10,000 companies, including well-known domestic and international enterprises in building materials, construction machinery, and information technology.

Scientific Research Institutions and Universities

Nearly 100 institutions, including hundreds of educational and research units such as Tongji University, Tsinghua University, and Southeast University.

 

V. Advertisement Requirements

1. Customers must provide professionally designed ad content. If the design is done by the journal, the content can be adjusted for free. The advertisement created by the journal requires the customer to provide samples for approval.

2. For each issue, the journal sends 2 free copies to advertisers. Customers who purchase additional copies will enjoy a discounted price of CNY 30 per issue (original price is CNY 35). If extra copies are needed, a request should be made one month in advance.

3. According to the law, advertisers must submit the following documents: (1) A photocopy of the business license and a stamped duplicate; (2) High-quality product images and materials demonstrating qualifications, patents, and certifications. If qualifications are still being processed, please submit photocopies of the application materials; (3) The advertisement order form should include detailed content and be stamped and signed by the responsible editor; (4) Payment must be made according to the pre-agreed method.

4. Special Notes for Advertisement Content:

(1) The use of the national flag, national emblem (including the emblem), or maps of the People's Republic of China is not permitted.

(2) The use of national institutions (such as ministries, commissions, offices, bureaus, etc.) and the names of staff members in state agencies is not allowed.

(3) The use of expressions such as "national-level," "top," "best," "number one," "highest," "pinnacle," "peak," "absolute," "unique," "first," "only," "previously," "unprecedented," or similar terms is not allowed. Additionally, you cannot separate Taiwan, Hong Kong, and Macau from China in any way.

(4) Advertisements involving patents must clearly state the patent name, type, and patent number.

(5) The advertisement content must comply with relevant regulations outlined in the Advertising Law.

5. Advertising Statement:

Construction Technology only accepts advertisements from companies related to the construction engineering sector that have been certified by national authorities and possess the required qualifications. The content of advertisements must pass the review of Construction Technology, and advertisers are required to submit all relevant legal business documents for verification. Advertisements that do not meet the requirements or do not provide the necessary documentation will not be published.

Advertisements are placed on the magazine's new media platform, as well as in printed publications, including the cover, inside cover, and other prominent positions. These advertisements are separated from academic content and do not represent the editorial stance of the journal. The inclusion of advertisements will not influence the editorial or peer review process of any submitted manuscripts.

 

Contact Address: Room 405, China Construction Technology Consulting Co.,Ltd, No. 36, Deshengmenwai Street, Xicheng District, Beijing, China

Postal Code: 100120

Contact Numbers: (010) 68300059; 68333804